Terms such as point-of-sale (POS), retail, eCommerce, and omnichannel frameworks have become increasingly synonymous with enhanced customer experiences. Today, retailers are looking for comprehensive solutions that integrate their brick-and-mortar stores with their webstore — without having the need to manage multiple databases at the same time. Retailers are already realizing the benefits of such integrations, however there still remain certain perceived limitations and challenges.
- Traditional systems: Retailers are still working on legacy systems and data stores. Often there is one solution for eCommerce and a completely different solution for in-store POS.
- Fragmented inventory and supply chain: Different channels supply different products/services from various warehouses using different logistics partners. There is high chance of duplication of inventory and effort.
- Absence of architectural perspective: Firms often lack the vision of technological system landscape. Businesses wrongfully end up investing in conflicting initiatives without a potent roadmap of the future.
The Technological Framework
The eCommerce industry offers a range of opportunities for B2B solutions. As e-retailers try to optimize their workflows and collaboration with various partners, multiple eCommerce B2B solutions leverage integrations to streamline vital retailing processes. It also helps merchants effectively manage customer relations as well as interaction through connected systems. For instance, the vendor-managed inventory tool when connected to e-retail inventory and suppliers’ systems, helps provide end-to-end visibility among partners involved with the supply chain, eliminating excess of stocked goods.
The first step is to build a solid foundation on information, processes, and systems. One of the primary uses of integration is to gather information and create a holistic view of sales orders, inventory, products and services, as well as customers. It not only creates data integration but also strings together intelligence to provide high quality response to various departments including customer service and engagement. Integration platforms also allow the IT departments to minimize the complexity issues associated with traditional systems to establish common interfaces — reducing time-to-market, maintenance costs, and other aspects of your business.
Having a sound integration set up leads to streamlining processes across multiple channels, including social media platforms, to provide personalized services to each customer.
Integration into KartzHub Channel
KartzHub allows low-risk development models along with speedy deployment of contemporary technologies and best working practices across your organization. Its Cloud-based software ensures quicker delivery management by bringing everything into one simple funnel — thereby keeping daily tasks simple, manageable, and efficient. It also ensures that backend processes like Channel Integration, MultiChannel Listing, MultiChannel Stock Sync is carried out smoothly and efficiently. Subscribe to KartzHub integration here.