Google’s Effort to battle Amazon suffers blow as partnership withdrawn by Walmart
Google recently lost one of its retail partners from its shopping services. The shopping Actions program was initiated in conjunction with a handful of companies in March 2018. This effort was taken by Google to challenge Amazon in Ecommerce. The internet Giant declared on 25th Jan 2019 that Walmart has removed its products from Google’s shopping Action and withdrawn from all the associated services. The retailer also dropped out of Google express service, which is a related delivery service.
Walmart was one of the companies associated with Google including Costco Wholesale, Ulta Beauty, Home Depot, 1-800-Flowers and many more. Then in October, more companies like Best Buy, Nike and Sephora joined this program.
Shopping action by Google was launched to make it easier for consumers to effortlessly search and buy items online by connecting to Google’s Shopping ads, Google Assistant enabled devices and Google Express delivery services.
This was a big blow for Google as it lost one of the world’s largest retailer. Walmart has emerged to be Amazon’s biggest competitors. There is a possibility of Walmart expanding its eCommerce capabilities in-house and so felt the need to withdraw the close partnership with Google.
By clicking on the sponsored listing in a Google search result or via voice shopping, the customers can add products to the “universal shopping cart”. The main advantage of this cart is that the customers can add the products from different retailers on a single cart and perform a single transaction through a Google-hosted checkout.
If Walmart has stayed with Google then it would have definitely captured a major share of the eCommerce market from Amazon.
Representatives from Google and Walmart quoted that the companies are still committed to a strategic partnership. Walmart is still using Google Ads and links to Google’s AI-enabled speakers.