The digital marketplace has become dynamic. Leading organizations, such as Amazon, eBay, and other online firms, leverage the potential of mobile and cloud services to gain larger market shares. In fact, online presence is just the start. Companies must find a way to stay relevant in an ever-changing marketplace and connect to potential customers via numerous platforms, and across multiple channels. For example, ‘Amazon Connect’ has introduced the concept of Customer Contact Center in the Cloud. It offers highly scalable and robust means of cloud-based telephony services, along with IVR and call routing, to connect with customers.
Exploring the market terrain
Multinational retail corporations are considering the growing importance of area-specific as well as industry-specific channels. Fashionistas consider Lyst and Polyvore. People looking to upgrade their home design are turning to Houzz. Another example being Iguama which is specifically created for US retailers to capture market share in Latin America. Today, marketplaces are helping merchants meet millions of already built-in audience. The best strategy is to carefully craft optimized product listings, choosing innovative channels based on the target audience, and meeting high customer service standards.
Making Smart Investments
More companies are investing in comparison shopping engines (CSEs) to let potential customers know that they exist. E-commerce giants choose to pay for these services to list their products in the first page for specific search items. These channels ensure that your products are presented to customers even when they are simply navigating the web. The primary objective is to focus on the ROI and channelize your efforts towards the products that will give the best returns.
Selecting a robust eCommerce Store Integration
eCommerce retailers need a platform to reach new customers and gain greater brand exposure in the market. KartzHub is one such platform which furnishes fully customizable multichannel selling services to increase traffic, conversions and improve online sales. It assists in turning Product Listing storefronts into innovative, marketing focused businesses.
KartzHub integrates with leading marketplaces across the globe and offers centralized inventory and order management services. The platform has a built-in cloud-based technology which makes it faster and smoother. It offers comprehensive dashboard visibility, channel integration, listing management, as well as invoice and shipping labels setup. Moreover, KartzHub simplifies online sales by automatically syncing stocks across all channels based on the daily orders. To explore more, you can try our free 14-day trial.