In 2018, ecommerce has experienced huge growth during the Mother’s Day season. Approximately $23.1 billion was spent by consumers during this period. Imagine then, the growth of Mother’s Day sale in 2019. With Mother’s Day nearing i.e. on 12th May, it’s the right time to start the preparation if you also want a piece of those billions of dollars. Mother’s Day, of course, needs tailored marketing. You need to put forward your best creative marketing strategies and campaigns to make your sales and profits high.
To help you with your Mother’s Day marketing we have put together some interesting marketing tips that would drastically increase your revenue this season. The tips we have mentioned below are not at all difficult to implement but also wouldn’t be high on budget.
Make your website user-friendly to easily find the Mother’s Day gift section
The best you can do for your website visitors is to easily redirect them to the Mother’s Day gift section. Help people with the product they are looking for. You help a customer in a way like they don’t have to do much work on searching for the product. One thing you can do is add one page where you can recommend your customers with the varied Mother’s Day gifts. You should also add a filter through which you can display the best suitable products to the customer. In the filter, you should add the product type or categories, price range, Mom’s interests and personality. Depending upon these aspects your website should be able to display the ideal products. Also, ensure to put a banner on the home page and by clicking on that it should be redirected to the landing page.
Increase the “WOW” factor by introducing complimentary and bundling services
“Give something good and unique to gain something better”. The small things can make a big difference for your business. You can group similar as well as different products and sell them in the bundle. Provide suitable discounts as well to boosts the sales. For example, body wash with body lotion, a chocolate box and a good book can be made a nice bundle. Offering complimentary services like gift wrapping for individual items or bundles can attract the customer as it would save their time and money.
Use the freebies to sell more
Many of the retailers would not agree to the freebies as they think it would be a loss affair. Promotions always lead to conversions. While offering free gifts may enhance your sale you cannot imagine. You just need to list down what all gifts you can afford with the items you are selling. Giving free gifts drastically increases your profit margins. Sometimes compared to the discounts you will see the free gifts are the cheapest option. This can also be used as an opportunity to clear your old stocks. When you provide your customer’s free gifts of a higher value, they will be encouraged to spend more on your website. Many shopping carts offer Free gift promotion plug-ins so that you can easily create the option on your website. Before diving into this freebies business do your homework well and calculate your profit analytics.
Offer Gift Card
Gift Cards are convenient and the best option liked by the giver as well as the receiver. Sometimes most of the people would prefer giving money or a gift card to their Mom’s so that their Mom can get something for herself she really wants. Gift cards can be even bought at the eleventh hour, can be even emailed thus eliminating delivery costs. You can even put the condition, that buying the product from your ecommerce store with the help of the same gift card can give a good chance to either of the party to buy something extra.
Use the Email List for sending reminders
Most of the people usually don’t remember the date of Mother’s Day. Many might know but sometimes may forget when the day arrives. So, help your customers by reminding them in advance and thus eliminating the last-minute panic. Send out emails after certain intervals just to remind the shoppers in your database that the big day is arriving. Use some appropriate heart touching contents of Mother’s Day while sending the Emails. You can even use the gift suggestion while providing a direct link to the landing page.
Provide value to our customers with mom-centric content
Providing something of value might build trust and loyalty and turn your visitors into customers. Engage with your audience in many ways as possible which might include:
- Emailing the Database
- Blogging on your website
- Valuable information on Facebook
- Tweeting your followers
Occasions like Mother’s Day are the best times where you get the opportunity to woo your customers by providing
- Suggestions to treat Mom on the day
- Budgets gift she might like
- Best recipe
- Off-the-beaten-track experiences
Your main aim should be to build goodwill for your brand which definitely may pay off immediately or either in the future.
Bonus Tips for Mother’s Day
- Use product bundling
- Add references of Mother’s Day in all your contents including the headlines
- Send out frequent email
- Emails for last minute gifts
- Last-minute shoppers can even be offered discount coupons
- Ensure your Mother’s Day page is optimized for mobile devices as well.
For marketing campaigns, it is suggested to carefully plan, strategize and implement. The better idea is to plan early and start promoting your campaigns about a month ago. This gives your customer’s enough time to buy and receive the shipment.