Are you an E-commerce business that maintains wide-range of products on multiple marketplaces? It’s vital for a business to manage accurate and engaging product information. However, this is a challenging and time-consuming task. Many online retailers face the same kind of issues and to deal with it there are various product content management solutions introduced like KartzHub software that offers the convenience of managing the product contents efficiently.
So, let us first start with what exactly is Product content Management?
Product content management (PCM) is a widely used term for managing product information in order to sell or market the products in different channels. This is a dominant product data used by the company to feed information to websites, ERP systems, Printed catalogs, media, and other trading partners.
How PCM Works?
As this concept is related to the marketing, branding and selling the product, sellers can show their detailed product description in a systematic way, on any channels. It simplifies many of the complicated and time-consuming tasks and allows you to:
- Update and manage the contents across all sales channels from a single location.
- Combine all product information and relevant contents while providing easy accessibility to all users.
- Categorize your products and manage the catalog systematically.
- Easily add new products and special offers online.
- Provide shoppers with an appealing and engaging content.
- One-time listing is required to update into multiple channels.
How PCM is helpful for a seller?
PCM helps to save a large amount of time & money thus giving seller sufficient time to concentrate on other business activities. It also helps to improve the customer experience for buyers.
Benefits of PCM
- Get complete control – PCM helps you to have full control over all aspects of the product content across all channels.
- Scalability – It helps your business to grow with the easy addition of new products within a few minutes.
- Enhanced customer experience – Customers have access to rich product information.
- Save time and money - You can add products or update the products within few minutes and without the need for additional resources.
- Reliability – Your marketing and branding will be consistent, reliable and customer targeted across all channels.
There are a number of solutions and software's doing rounds in the market to make the online businesses successful. But opting the right one that will help you manage all the inventory and back-end process without the need of external resources is important.
A good PCM solution has the ability to add, edit and update product description, images, attributes, categorization within few clicks and from one central location. KartzHub is the best inventory management tool that gives you the privilege of not only maintaining the product data but also helps in managing inventory, order, shipping, and accounting.