As Father’s Day just around the corner i.e. on 16th June 2019, it is another event for ecommerce sellers to cheer and start the marketing preparation. The popularity of Father’s Day is not as much as Mother’s Day. But, recently as per the survey, we found out some interesting facts about the Father’s Day sales.
- As per the survey that was conducted by the National Retail Federation, three out of four adults celebrate Father’s Day every year.
- Father’s Day sales are expected to reach a business of $15.5 billion.
- Top gift choices for Father’s Day include clothing, dining experiences and gift cards.
- More than 30% of the shoppers leverage online marketplaces to purchase gifts for Father’s Day.
So, don’t take this event lightly, start your marketing activity now and use the best marketing strategies to gain huge profits during the Father’s Day season. Choosing gifts for father’s are bit difficult as choices are low and men are extremely brand conscious. So, to make your Father’s Day sales high we have listed down few of the marketing tips and strategies.
Storytelling is one of the powerful marketing strategies that would help boost your business drastically. Even big businesses like Toyota take advantage of this tactic to connect to the audience and boost their sales. No doubt, your business will definitely show a high rise if you implement this strategy by making some awesome video. You can make a video as such that it can also be used on other holidays.
Create a Gift Guide:
Sometimes the shoppers need inspiration for buying a gift on Father’s Day. If you provide a well-planned gift guide to your visitors then it will help them to make the best choice. As a seller, you can present a gift guide to your audience in a number of ways.
- In the first case, you create a blog post that would provide the details of different types of gifts you can give to your father. You can publish this blog in a few weeks before Father’s Day. Use Email and social media marketing to promote the guide.
- While another option is to introduce the guide by offering it as a free download when the visitors provide their Email ID. This will also help to increase your email marketing list.
The gift guide should be interactive and should be made as such that enhances the customer experience. You can design this strategically and can use it for other events as well.
Take clues from your Customer Data
Not all dads might be interested in the same things. Some are interested in expensive watches, cars, games, books or clothing. The male audience usually opts for branded products rather than low-cost products.
Take a look at your customer data and streamline your male audience based on their interest and previous buying history. You should create highly targeted marketing campaigns that would promote your products and services as per your customer’s interest.
Social Media Contest
Another great idea for Father’s Day marketing is to hold a social media contest on Facebook, Instagram, and Twitter. You can also consider creating a branded special Father’s Day sale (#) hashtag and use it to encourage your follower and fans to participate in the contest.
You can also ask your audience to share photos of their dad, share about what makes their dad best, or else they can simply share the pictures of their previous Father’s Day celebration. You can announce discounts, or gift cards on future purchases or free movie tickets if the information provided by the audience was among the best.
Create a Father’s Day section
Whether you run a physical store or an online ecommerce store, the best Father’s Day marketing idea is to create a special Father’s Day section with products that is geared towards dads. This makes it easy for customers as rather than going through a host of web pages and searching for that perfect gift they can directly choose from one single place with a range of options available in front of them.
Offer BOGO Deals
Buy one get one free deal always encourage the shoppers to buy products. The BOGO deals often appeal the individuals who would like to buy the two products at the same time for their Father and themselves as well. This would help to increase the number of sales.
The best marketing tip to move your products fast before Father’s Day is over is to create a sense of urgency among your audience. Either you use a countdown timer or display that only a few units are left so that to create urgency and encourage your shoppers to make a purchase.
Boost your sales on Father’s Day
June is a month that is very slow, but that’s not a reason for giving up on your marketing. Especially when there is an occasion, you can use some of the Father’s Day marketing tips to promote your product and services and help the audience to get that perfect gift for their dad.